EP12 • Programmatic Advertising | Blue Sky Outdoor Gear’s Digital
Description
This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan.
What you’ll learn
Programmatic vs. manual buying: why audience-first beats site-first
The ecosystem (DSP/SSP/Exchange), RTB flow, and common deal types
Targeting & measurement essentials (first-party data, VTCs, ROAS/CPA)
Where programmatic shines by channel (CTV, DOOH, audio, etc.), with Blue Sky’s playbook and KPIs
After listening, try the Blue Sky Outdoor Gear’s Digital case program in Marketing Case Bootcamp to put the playbook into actual practice.
United States
